Retailers allocate significant resources to digital marketing campaigns and on-site displays to attract shoppers and keep them coming back, but aligning and integrating online and in-store loyalty and promotional programmes is challenging. The solution is to use insight analytics to gain a holistic view of the effectiveness of marketing activities, so that their business can react accordingly.
Insight analytics tells you how many people walk past your store – and how many enter.
Which marketing activities and displays draw the most shoppers into your stores?
Analyse your customers’ data to respond to their needs and keep them coming back.
Historically, it’s been difficult to assess the effectiveness of marketing campaigns – but retail analytics has now made it possible to fully understand which activities drive the most shoppers to your stores. With ShopperTrak’s help, retailers can develop optimised marketing effectiveness strategies. From email marketing and loyalty schemes to window displays, retailers can deliver tailored messages and solutions based on detailed insight into shopper trends, across a wide range of devices.
Watch our video to learn how ShopperTrak’s retail analytics tool provides insight into a retailer’s marketing effectiveness, and enables their marketing team to drive more shoppers in-store. Insight analytics will help retailers improve the effectiveness of campaigns over time, as they develop further knowledge about what excites their customers and drives them to convert and spend more.
Not every shopping journey begins in the store. Today’s consumer is able to conduct research through numerous channels before they even step inside a store, and they are often entering well informed, and ready to buy. This means that in areas where footfall is decreasing, conversion rates may be seeing a concurrent uplift, as each shopper entering a store does so with greater intent to buy. This trend places great emphasis on marketers, who, armed with knowledge of shopper visiting times, visit frequencies, in-store routes and consequent purchasing decisions, can ensure they optimise their marketing strategies accordingly – learn more in our report.
Throughout the year, retailers encounter various seasonal opportunities to drive shoppers into their stores – so it’s never a bad idea to take a step back from the business to evaluate its marketing strategy, and ensure it successfully delivers footfall at these crucial trading times. How can a retailer start to review this process, and what technology should they consider if they want to get closer to their customers? How can they make sure the shoppers they do attract make a purchase? And how can they learn from these experiences, so they can better shape their marketing strategy in the future? Read our blog to find out.
Get your free demo to see how retail stores, malls and other businesses benefit from using ShopperTrak.
Schedule a Demo
