In retail, the consumer is firmly in the driving seat, with stores and shopping centres continually adapting their approach to customer engagement to keep pace with changing behaviour patterns.
What makes this all the more challenging is the fact that no two shoppers behave the same. Therefore, to meet the needs of their entire customer base, retail businesses need to be flexible; something that is easier said than done.
To help retailers and shopping centres understand how they can better meet the diversifying needs of shoppers, ShopperTrak surveyed consumers across five European markets. The results – which you can find in full in our new report, Redesigning Retail Part 2 – show that not only do consumer expectations vary from person to person, they evolve according to the type of store they are visiting.
Based on our research, we have identified ….