• Redesigning Retail: what does the future of physical retail look like?

    In retail, the consumer is firmly in the driving seat, with stores and shopping centres continually adapting their approach to customer engagement to keep pace with changing behaviour patterns.

    What makes this all the more challenging is the fact that no two shoppers behave the same. Therefore, to meet the needs of their entire customer base, retail businesses need to be flexible; something that is easier said than done.

    To help retailers and shopping centres understand how they can better meet the diversifying needs of shoppers, ShopperTrak surveyed consumers across five European markets. The results – which you can find in full in our new report, Redesigning Retail Part 2 – show that not only do consumer expectations vary from person to person, they evolve according to the type of store they are visiting.

    Based on our research, we have identified ….

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  • Welcome to Black November: new holiday shopping patterns

    Europe has done more than embrace the North American phenomenon of Black Friday; it has evolved Black Friday’s role in the retail calendar, to change the way consumers shop in the build-up to Christmas.

    In this blog post, we look at the rapid rise of Black Friday in Europe, and its subsequent metamorphosis, giving rise to ‘Black November’.

    How has Black Friday grown in Europe?

    Even just three or four years ago, Black Friday barely registered on the radars of European retailers and shopping centres. Fast forward to 2016, and the event has a growing presence on the retail marketing calendar.

    Analysts are predicting that this year will mark Europe’s biggest Black Friday yet, with spending figures surpassing £1 billion in the UK, €281 million in Germany, €45 million in Italy and €38 million in Spain. In fact, Adobe ….

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