How can retail analytics be employed to assess the effectiveness of each location? For retailers operating through multiple stores, it can be difficult to identify the unique strengths and weaknesses of each, and to see how these are reflected across the wider estate.
The answer lies in two metrics – traffic and conversions. By considering the relationship between these factors in each store, retailers can identify their top performers, and see where their targets should be set. They can also see where marketing initiatives might be delivered to best effect, and where improvements need to be made.
In our eBook, we introduce a performance matrix that introduces a same-store sales methodology for retailers starting out on their traffic counting journey.