What can analytics reveal about shopping behaviour?
The quality of information revealed by analytics will vary according to the sophistication of the technology you’ve chosen. Market-leading solutions such as ShopperTrak Analytics Suite will use people counting technology to track shopper numbers, and combine this data with other information you’re generating to develop in-depth insights.
For example, in retail stores, people counter data can be cross-referenced with point of sale figures, to map conversion rates against the total volume of customers. This can also be compared with workforce rotas, to reveal whether your staff-to-customer ratio is optimised at all times.
In the shopping centre environment, meanwhile, retail analytics can be used to map the location of visitors around the shopping centres and identify which stores are – and aren’t – driving traffic. People counting data can also be cross-referenced with marketing activities, to see which of your campaigns are driving footfall and therefore returning on investment.