The customer journey is constantly evolving.
Shoppers are now much more likely to research products and prices without leaving the house. While this level of prior research has seen overall footfall levels decrease, it has led to a corresponding uplift in conversion rates.
When shoppers enter a store today, they are much more ready to buy.
For marketers this means that information has to be targeted to the right customers, at the right time and via the right channel. In order to do this well, marketers need access to every possible piece of insight that can lead them to a better understanding of the customer journey – including when and where they enter the store, how often they visit, how they browse, where they linger, the service they receive and the types of products they buy.
Download ‘Optimise your marketing spend’ to learn more.