Ask most retailers if they know how many people visited their website and they will probably have a
reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a
buyer. Ask them about the behaviour of the shoppers who entered their stores and the insight becomes less accurate. Understanding consumer behaviour enables retailers to engage with their customers better – enhancing the overall shopping experience to increase traffic, conversion and transaction size.
Please fill in the form to the right of this page and we will email you the ‘Location-Based Analytics’ eBook.