• ShopperTrak will be championing innovation at MAPIC 2017

    This November 15th to 17th at MAPIC 2017, the big focus is on how innovative solutions and technologies are working to make retail destinations more attractive. This is something we at ShopperTrak are truly passionate about, so we’re delighted to be attending, and able to showcase the very latest in global retail intelligence.

    With our technology, we provide retailers with intelligence about customer behaviour that will help them shape the look, feel and flow of their stores. And we’ll give them the tools to maximise the profitability of every inch of the retail space they own.

    Over in Cannes, we’ll be at the same stand as last year – R7C24 – with ShopperTrak representatives on hand to discuss how we empower retailers and shopping centres worldwide to optimise shopping experiences and improve profitability through data-driven insights.

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  • The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

    Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS.

    To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March.

    Come find us in the Retail Technology section, where we’ll be showcasing our leading-edge people counting solution and analytics platform. Here, you can meet with our experts in person, and engage with a wealth of insightful first-hand demonstrations:

    Traffic Insight Solutions demos:

    • Our Global Index demo uses ShopperTrak’s global traffic data to generate a powerful new index that benchmarks individual store performance against the competition – both across countries and territories and down to ….
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  • Building the Store of the Future: 3 key insights from NRF’s BIG Show 2017

    In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.

    The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:

    Data must drive customer understanding

    While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.

    Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….

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