Retail Analytics Suite

The retail sector has never been more competitive.
Understand what’s behind every dip or hike in sales within your business.

ShopperTrak Analytics Suite for Retailers monitors and accurately analyses in-store customer behaviour, so you can pinpoint areas where profits can be improved.

Using retail technology including traffic counting equipment, we enable retailers to develop a profitable business strategy by answering questions such as:

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  • Where can greater sales conversions be driven?
  • What ratio of staff to visitor does it take to achieve the best level of customer service?
  • How can the optimisation of staff workload improve store performance?
  • How do holidays and major events impact shopper traffic?
  • Which marketing campaigns provide the biggest return?